The Waterside Blacksmithing & Metal Art Association is a not for profit organisation for artistic blacksmiths. They provide courses, supplies and equipment, and a space for members to work.
They were organising a new festival to celebrate the old craft through demonstrations, talks, stalls, and an exhibition, and needed a poster to advertise the event.
The poster uses strong symbology, bold typography and colours to make an impact. The earthy texture celebrates the human and earthy qualities of the craft. The event was a great success and organisers were impressed with the turnout.