Latitude 25

Latitude 25 is a lifestyle community based in Hervey Bay, Queensland, for people over 50 years of age.


To bring to life 6 personas that would form part of “The Perfect Mix – What type of nomad are you?” quiz, a fun marketing tool to help introduce the community to over 50’s.


6 fun and engaging illustrations were created to bring the characters to life, then animated to build the character’s story. A retro feel and image treatment was used to appeal to the age group, with an illustration style that relates to the Latitude 25 branding.